My custom illustration process
There are several steps that I like to outline for clients to make sure they know what to expect from an artist creating bespoke hand-painted artwork. When working on massive projects, these phases are crucial for staying on track with deadlines as essentially, these grouped tasks and treated as Project Milestones:
Illustration brief
The initial time for discussing all the details and ideas, outlining the concept and the scope of work. This is followed by the Project Timeline, defining the budget and signing the contract. At this stage, I make sure to gather everything that might help me work on the illustrations, like what needs to be included, style/color palette preferences, files required for final delivery, etc.
Initial sketches
When the project starts, I start working on rough sketches. This step is very important, as it gives a chance to both the illustrator and the client to try different layout options and make sure every part of the plant is represented accurately. Usually, it’s a simple outline with very light shading that will be used as a road map for future illustration. In most cases, I’ll do my own research for botanical illustrations that I’m working on and make sure every important part of the plant is highlighted.
Painting
After the client approves the sketches, I’ll move to watercolor painting within the style that the project requires. I carefully follow the plan we developed together for the artwork beforehand, so the final product will be best suited for my client's needs. This is my favourite part when I get to paint at my desk.
Scanning, digital editing and file delivery
When I finish working on the illustrations, I’ll scan the artwork and send it for final approval. Then I’ll edit the final files digitally (removing the background, adjusting colors and textures, etc.) and deliver the illustration using any file format the project requires. Shipping original artwork is also possible after digital files are developed.
Revisions
There is always room for changes if anything looks off or missing in the piece. I will gladly accommodate requests inside the scope of work agreed in the contract. Changes in the scope (adding extra elements, re-painting in different styles) will be considered extra and charged for appropriately.
How to prepare to work with the illustrator and make sure the custom illustration project runs smoothly?
Have a very clear vision of what you are looking for. Brief is there to outline all elements of the artwork, look & feel, size and technique. Please be as specific as possible in your request and provide references. If you are unsure - look for inspiration and existing illustrations and point out what you like. Many of my clients request a modern take on botanical illustrations from vintage illustrated plant guides.
Have clear file specifications the project requires so the illustrator knows what final files need to be delivered. For example, PNG with transparent background at 300dpi, sized to print at 8x10 inches.
Have a healthy budget or consider other options. There are alternative options like stock illustrations or beginner artists who charge less, in case your budget is on the lower side. If you contact an experienced illustrator with a very low budget, you most likely will not get a reply.