Procter & Gamble reached out to me to create label illustrations for a range of their Ivory brand Body Wash. The brief included illustrations across several labels, each featuring an original scent.

Ivory has a unique heritage, being the oldest brand created by the P&G, founded in 1879. The brief called for images that were artistically hand-painted in traditional media.

This presented an opportunity to focus on crafting the hand-painted look of watercolor painting with visible brush strokes while maintaining realistic detail. My efforts were spent creating the unique painted quality that makes watercolor illustrations so appealing.

I was commissioned to create artwork for the illustrated labels including Water Lily, Coconut, Aloe, Lavender, Jojoba, Honey, Original and Fragrance-free.